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P A U L _Y I H

paul@overcastcreative.com

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Adidas Pulseboost (on-model)

This was the second component to the very large Fall/Winter 2019 Adidas Pulseboost campaign. We shot all on-model content in Los Angeles. I was lead Art Director on set for all off-model and on-model shoot days. There were over 5 million pairs of shoes behind this campaign.

All photos were shot by LA based photographer Atiba Jefferson and Portland based Photographer Shaun Mendiola

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